![]() ![]() Built of brick and concrete, the interior featured buff and tan colored salt-glazed tile walls, lactic acid-resistant red tile floors, and extensive use of glass block windows. A feature story in the Ice Cream Review described it as a "dream plant" and "showplace" for the average size ice cream maker. At the time of its construction the new plant was hailed as the most modern of its type in Wisconsin. The building itself was constructed in 1941 to replace an earlier wood-frame building that was destroyed in a fire. John Parkin led the movement to enlist the central Wisconsin dairy industry in the American Dairy Association (ADA) set-aside program for marketing dairy products, a predecessor to the modern day "Got Milk?" promotional campaign. Parkin and later under his son John Parkin, was involved in expanding and modernizing the dairy industry in Wisconsin, introducing bulk coolers to replace milk cans. The Parkin Ice Cream Company is associated with a prominent Marshfield family that was intimately involved in the state and nationwide movement to create a compact for the marketing and pricing of dairy products. ![]() 108 W 9th Street, Marshfield, Wood Countyīuilder: Thomsen-Abbott, Engineers & Contractors ![]()
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